Spotlight on Sleepy Loco as he releases "In Mook We Trust"

Memphis, the home of the blues has definitely contributed to the sound of the rap scene since the 90s. Most people would agree that the home of Elvis has provided a trendsetting culture that continues to have a global impact through dark melodies and jookin’. As labels continue to sign talent from one of the hottest markets, Sleepy Loco has been establishing himself as one of the city's upcoming artists from the Bluff.

In 2022, the Memphis rapper followed up his fifthteen city “No Deal” promotional tour, by dropping Blu Language 2:Out The Blue. This project garnered over a million streams along with over 500,000 listeners just on his Spotify alone. The Lifted Life Ent spokesman expanded his fan base that populated after going bar for bar with featured artists such as Premo Rice “Popcorn Playa”, Starlito “Not Like Mine”, Eddie Valero “Monopoly”, TripStar “Free The Real” along with platinum producers such as Hitkidd and Blame Swagg.

Fast forward to 2023, Loco’s latest release is a EP titled “In Mook We Trust” dedicated to his uncle who inspired him to rap. On this project, unlike the trending music coming out the 901, this project contains the boom bap laced with soulful symphonies and samples. As Loco takes you on a deep journey capturing his thoughts revealing the pain he’s felt over the years. Check out ”Heaviest of Hearts”as he polishes this track over a jazzy feel with his mellow yet thoughtful approach, opening up about fighting depression to losing his uncle Mook early and grandmother to cancer. Although he provides us with pain symphonies, he pushes p on “Spaceships from Memphis” as he exemplifies a better version of himself expressing himself on lines like “I’m me 2.0, new and improved” followed with audio from a scene on The Mack. This is the first song released off this project as fans enjoyed his performance live, as he graced the stage prior to Premo Rice headlining the show. This song also has gained over 2 million views on Facebook alone. The Lifted Life CEO opens up more with lines such as “I can’t feel sh*t I need more affection, mama pray to God I get a spiritual connection” on the track titled “I Cant Feel”. By contrast, the East Memphian is more focused on staying real with himself and less concerned with the wave as he lyrically paints a canvas on tracks such as “Be Myself” and “Always Working”. In addition to the EP, he links with fellow Memphian, Don Trip on “100 Million Dollar Dreams” revealing his loyalty for his brothers and continuing to keep his brother Choppa G name alive, who died tragically in 2022. This project sonically has a different feel from the BLU Language series but gives you a more in depth formal invitation into Sleepy’s world as he transparently taps into another dimension. The year is looking bright for him as he pushes his pen proving he’s one of the best emcees rising out of one of rap music's hottest markets in the world.

Click Here to Stream via All Digital Outlets

Connect w/ Sleepy Loco:
Twitter: https://twitter.com/ogsleepyloco
Instagram: https://instagram.com/ogsleepyloco
Facebook: https://www.facebook.com/OGSleepyLoco/

Meet NYC Rapper Setting Lyrics On Fire

 

Thank you for taking the time to chat with me. Tell me about yourself and how it contributed to your love of music? 

My stage name is Scorch, I’m from Harlem, New York. A very famous and influential borough with a very multicultural environment. Coming up my father had a world famous group named The Charts. I can remember as a little kid watching my fathers group practice in the living room of our 3 bedroom apartment for hours on end. This gave me a strong sense of music. Being able to hear and appreciate every aspect of the beat. 

Hip Hop has changed a lot. How have you managed to evolve with it and all of the changes taking place in the industry? 

I have managed to stay current with the times by staying hip. Staying in tune with what’s going on in modern times without attempting to infringe on other styles of different artists. You can remain relevant without imitating others. 

Who are your biggest supporters behind the Scorch brand? 

My biggest supporters behind my brand is without a doubt my immediate family. For the longest time it’s just been me and my sisters Venise, Aisha, Shatekqua and Aja. They have been very influential in my musical journey by supporting me any and every way possible. Along with my manager Cutter and the fans of course I wouldn’t have a leg to stand on if it wasn’t for them. 

Are you from a musical or artistic family? 

Yes, my mother used to do backup singing for different groups in the 50’s. My father had a hit song called Desire around the same time. Through their love of music they connected and a star was born. 

How do you describe your music? 

My music can be described as limitless and limitless. I like to keep them guessing, what I mean by that is I always want to come with something different, new and vibrant. To the point even though you are expecting something crafty and exciting I’ll still have you saying to yourself I didn’t see that coming. 

Do you write most of your music yourself? 

I write all of my own music myself. I come from an era where it was a must for your pen game to hold weight. If you are an artist you must be a creator of your own material. 

How do you balance the music and your other obligations- school, family, etc? 

I have learned through the years to find a medium when it comes to all of my obligations in life. I have 3 kids Jade, London, and Lordon. So I must keep some kind of balance. The weekdays is grind time. I have the kids in the morning waking them up to get them ready for school. Then I head out to grind. In the course of my day I might have a host of meetings or a studio session or a photo shoot. From the moment I wake up to the time I go to sleep it’s grind time. The weekends are mainly reserved for down time. Sunday is family time, and I wine down, then do it all over again. 

What’s your favorite song and why? 

I wrote a song named "Eternal Remembrance 1944". It’s a song about my mother who passed away November 13, 1996. I was with her when it happened. The song is filled with real emotion and a message that’s real and heartfelt. Whenever I play the song I can feel my mother's presence and remember all the wonderful times we had. 

Has social media contributed to how you release your music? 

Yes, social media definitely contributed to how my music is released. You have so many different platforms available to actually release music on. You can literally structure a campaign on multiple platforms and gain maximum exposure. It’s way different from back in the day where everything was more done from street promotion. 

You seem very grounded in the music process now. Do you feel it is getting easier to make music and videos for you? Or is it still a difficult process? 

I would say it’s an adventure when doing videos. When you come up with exciting and innovative ways of doing things It never truly feels like work. It’s more like what can I do to make this more exciting or how can I bring this vision to my audience? How do I truly want my message received? It’s not a difficult process but when putting passion into your craft it’s never supposed to be easy. 

What can your fans look forward to seeing next from the Lyrical Genius Scorch? 

My fans can expect new projects being it music or videos and different roles in movies. Community service events. Be on the lookout for "Going Up" being released in February 2023. Follow me on instagram @therealscorch and check out my website www.scorchnation.com to stay tuned and don't forget to join the #TanCalienteChallenge on TikTok and if your on IG and do a dance to my song send me a message or tag me to let me know so I can post and share you on Instagram and Facebook. Thank you for taking the time out to interview me and much love and appreciation to all the DJ's and fans who love and support my music.

New Alylah Divine Releases New Video For "Dancing In The Dark"

Alylah Laquan Divine Brown also known as Alylah Divine is a nineteen year old artist from the city of Akron, Ohio. She started making music at the end of 2021. Originally She was in a duo with another artist. They decided to go their own ways but Alylah continued to make music that resonated with her. She is inspired by the talent and work ethic of female artists like, Beyoncé, Ari Lennox, Justine Skye, and Muni Long. 
Her favorite artist currently is Doja Cat. She admires how versatile Doja is as an artist. It took her a while to find her pocket genre wise but she would consider herself a pop artist with R&B undertones. She enjoys ballads but also fast paced hype songs. A highlight of hers is at her first performance ever. Many people enjoyed her sound and wanted to know where to find Alylah Divine on streaming platforms. 
Alylah makes music for lover girls who have been hurt before and are trying to heal. After the success of her first single, "Time," Alylah has released her second single, "Dancing In The Dark." The new ballad produced Chop God is gaining recognition as quickly as first single. 
 "The concept from Dancing in the Dark that I really want listeners to understand is gratefulness for a partner. This generation has a funny way of showing love for others and it becomes very toxic. I have been on the receiving end of that and I felt very unappreciated. But through it all there is always room for growth. I really want those emotions to come through."-Alylah Divine". 

  You can follow her music career on Instagram, Tiktok, and Twitter @alylahdivine. 
  STREAM DANCING IN THE DARK HERE- https://open.spotify.com/track/5QmkrTBJbdqh2340xArlBF?si=40afbf87fc334ced&nd=1

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